Ivana Mihalinec
Creative Director & Brand Strategist

I make brands impossible
to ignore.

Through high-end publications and brand materials that don't just look good. They communicate, flow, and convert.

20+ years · 250+ projects · $50/hr
View Selected Work Hire Me on Upwork
What I do

Design that thinks
before it looks.

A strong product is only part of the story. How your brand looks, sounds, and communicates shapes how people see it — and whether they trust it.

I help businesses turn complex content into clear, elegant, and conversion-focused design systems. Behind every project is strategic thinking and clear direction across print, digital, and everything in between.

What you get working with me
✓Clean, professional layouts that guide the reader naturally
✓Strong typography and visual hierarchy (no clutter, no confusion)
✓Print-ready files done right the first time (CMYK, bleed, margins handled)
✓Design that performs visually, strategically, and commercially
✓A reliable partner who understands deadlines and business needs
My Speciality

Editorial & Publication

Magazines · Brochures · Annual Reports
E-books · Whitepapers · Catalogs

Brand & Marketing

Pitch Decks · Brand Guidelines
Sales Materials · Social Media Kits

Digital Design

Email Marketing · Landing Pages
Website Design · Newsletters

By the Numbers
27%higher email open rates
39%better conversion
250+projects delivered in 20+ years
Top 3%talent on Upwork · Top Rated Plus

The Work

Branding & Marketing

Ines & Cagri
Branding

Ines & Cagri

Wedding invite suite and welcome signage for an intimate outdoor ceremony.

Ines & Cagri
Branding

Ines & Cagri

On-site welcome easel sign. Hand-lettered feel with clean typographic layout.

Međimurske Novine
Branding

Međimurske Novine

Word-cloud typographic cover for the newspaper's annual special edition.

Digital Marketing

Azur Coastal Villa
Digital

Azur Coastal Villa

High-end property campaign for a French Riviera villa. Editorial layout, dark green palette, private sale positioning.

Cipher Real Estate
Digital

Cipher Real Estate

Bold black-and-yellow email design for a contemporary loft collection in Los Angeles.

Marcus Photography
Digital

Marcus Photography

Elegant email for a premium photography course. Full-page scroll with curriculum breakdown.

Editorial & Magazines

Čuvari zelenog Međimurja
Editorial

Čuvari zelenog Međimurja

Magazine cover and spread for a nature editorial on Međimurje environmental preservation.

Urbanovo
Editorial

Urbanovo

Wine and gastro editorial. Double-page spread profiling local vineyards and regional producers.

Uzlet
Editorial

Uzlet

Cover of the annual Međimurske Novine special editorial.

What Clients Say

"Ivana played a crucial role in our project's success, bringing creativity and strategic insight."

Ronald P.
CEO, Ronis

"Highly detailed and well-organized. Technically perfect layouts. Great visual hierarchy and a top-notch communicator."

Angelo C.
Founder, Composie

"Ivana's creativity made a significant impact on our readers."

Tom N.
CEO, Media Novine

Ready to be
impossible
to ignore?

Tell me what you're building.
I'll take it from there.

Let's talk on Upwork